Urban Outfitters Customers Party Like It’s 1999 With The 90’s Game®
America’s Hippest Retailer Begins Selling the Game That Offers Thousands of Pop Culture Questions About The Decade of Grunge Music, Must-See TV and Bill Clinton

BOSTON, MA – (November 1, 2008) – Do you remember which movie featured the line, “Life is like a box of chocolates”? Can you recall the opening lyrics of Stone Temple Pilots’ song “Plush”? On Seinfeld, do you remember “Kramer’s” first name?

If so then The 90’s Game is for you! Show your 1990’s love with friends and family as you play the only 90’s trivia game with 3,000 questions about Beverly Hills 90210, Nirvana, the Dot-Com boom, Beavis and Butthead, Michael Jordan, Forrest Gump, Friends, and more! The game is now available at Urban Outfitters stores nationwide.

The 90’s Game hits the market as 1990’s pop culture experiences a revival as more and more people become nostalgic for the decade. This hilariously fun product, which was designed by the makers of the best-selling product The 80’s Game, is a group party game that challenges players to answer trivia in five great categories: TV, Movies, Music, Sports and Events. Players must identify movie quotes, recall TV theme songs, remember sports statistics, recognize product slogans and more, as they “jump” through the 1990’s decade.

The 90’s Game captures the decade with the most comprehensive collection of 90’s trivia of any board game on the market, and the game’s product reviews on Amazon.com and Target.com have been overwhelming positive. This game is proudly made in the U.S.A.

“Our product is timely because of the recent revival of 90’s TV, music and movies,” said Clay Siegert, President of Intellinitiative Game Company, maker of The 90’s Game. “Sales have been brisk and topped our ambitious expectations because consumers in their 20’s and 30’s are actively seeking forms of 1990’s nostalgia.”

To play, players roll a die and move their game pieces around the game board. Depending on which space they land on, players must answer a question in a corresponding category. Correct answers allow players to roll again and continue advancing with the goal of traveling from 1990 to 1999 on the game board. Be ready for exciting “Jump” spaces where players must correctly answer a year component to their question. The first player to reach the center of the board wins!

About Start Space Games, Inc.

Start Space Games, Inc. (formerly Intellinitiative Game Co.) creates, manufactures and markets entertaining products that inspire fun, interactive group play. What began as a start-up company founded by three sibling entrepreneurs in 2001, has grown into one of the industry’s leading independent game companies. Today, Start Space’s American-made product line features both original and licensed titles such as VH1’s I Love The 80’s Game, The 90’s Game®, Merriam-Webster’s Word Sweep!® and The 80’s Game With Martha Quinn® that are sold online and internationally in thousands of retail stores. For more information, visit www.startspacegames.com.